Building Better Businesses One Platform at a Time

            Everywhere you look, it seems there is a new business popping up. Whether the idea is new or something that’s been done before, startups are thriving in today’s society because of the amount of social media that is prevalent in our lives. Today, marketing is easier than ever before, but this also makes it difficult in the same sense. Social media allows any new or old business to market their product or service in many different ways across different mediums, but this makes it difficult to stand out. Standing out requires the right idea, and the right choice of social media and data was collected on the top 7 best social media websites to market your businesses. These top 7 include: Yelp, YouTube, Instagram, Pinterest, Twitter, LinkedIn and Facebook.

           

            This article placed these platforms in no particular order however, the article states the pros of using each social media and how to optimize results with each one. Yelp is up first on the list. Yelp is a customer sourced reviewing platform for restaurants and businesses alike.            

            Next up is one of my personal favorites, YouTube. YouTube is such a powerful tool in today’s society. Public influencers or “YouTubers” have huge audiences and can reach out to so many people. Companies come to these influencers and give them items or samples of their product to promote for them because it can reach anyone who decides to watch the video.

           

            Instagram is a tool used for public and private parties alike. Instagram gives businesses the opportunity to showcase their product or even how to use it with a picture or video. This also allows consumers to reach out to companies and tag them in pictures of the product the created to gauge satisfaction of the customer and it is also a marketing tool in and of itself for the business.

           

            Pinterest isn’t often thought of as a business tool but only as a way for people to organize things they like or want to purchase. But business use this platform to add pictures of products and use their URLs to help people find their product and take them to the company’s website where they can potentially find more products.

            Everyone has heard about twitter. Twitter is often associated with personal accounts and funny tweets that go viral, but Twitter is actually a very effective business tool. Companies can use Twitter to market themselves to a broad audience of youth and adults. Tweets can be sent out and scheduled regularly to keep followers interested and help them learn more about the product or service they are following. Twitter’s use of hashtags is also very useful for business to keep track of activity and group their products.

            As stated in the article, LinkedIn is a great way for business to market with other businesses. It is also a great way to build your business and connect with other professionals that are equipped to be a part of your team. Business are separated by category as well as professionals so every search yields exactly what you’re looking for.

           

            And lastly, Facebook. Facebook is considered the largest social media platform to date. Facebook is known for its effective use of advertisements to draw users into to any number of products or services that they seek.

            Businesses want to stand out. They want to sell products and they want their services to be used. Using one of these platforms, or even all of them won’t do them any good if they don’t use these mediums effectively. These are the top 7 social media platforms to help market your business in today’s world. With the proper use of these sites, no startup or well-established business will have any trouble standing out among the crowd.